Amazing Social Media Statistics and Facts

Amazing Social Media Statistics and Facts

Amazing Social Media Statistics and Facts

It is a truth of the net that each click, each view and each signal-up is recorded somewhere.

  • Depending on your view, that is both very creepy or quite exciting. As we’re facts nerds right here at Brandwatch we fall

Firmly withinside the 2nd camp.

We come upon all varieties of exciting stats approximately social media systems and customers, so we’ve collated the quality of them on this bumper statistics list. And it comes as a remarkable reality sheet to provide context to your social media advertising efforts.

  • For the curious, those constitute a chain of numbers that boggle the mind, customers counted in tens and masses of hundreds of thousands, and time in hundreds of thousands and billions of hours.
  • For entrepreneurs, understanding the records at the back of the social networks can tell approach and spend, permitting centred concentrated on of customers.

General social media records

  • Google information
  • Facebook information
  • Twitter records
  • YouTube data
  • Instagram facts
  • Pinterest information
  • LinkedIn facts
  • Snapchat facts
  • Social media facts
  1. For context, as of Dec 2019, the overall global populace is 7.eight billion
  2. The net has 4. fifty-four billion customers
  3. There are three.725 billion lively social media customers
  4. On common, humans have 7.6 social media bills
  5. The common each day time spent on social is 142 mins a day
  6. 91% of retail manufacturers use 2 or extra social media channels
  7. 81% of all small and medium businesses use a few forms of social platform
  8. Social media customers grew by way of means of 328 million between October 2018 and October 2019.
  9. That works out at 10 new social media customers in line with 2nd.
  10. Facebook Messenger and Whatsapp handle 60 billion messages a day
  11. When requested 81% of teens felt social media has an effective impact on their lives
  12. Another look at discovered the impact of social media on young adults changed into ‘trivial’
  13. A 1/3 from the Royal Society for Public Health located there have been more than a few bad

User numbers

4Chan: 27.7 million

Airbnb: one hundred fifty million customers

Facebook: 2.449 billion customers

Flickr: 60 million customers

Google+: 111 million customers (RIP)

Instagram: 1bn customers

LinkedIn: 660 million customers

MySpace: 15 million customers

Periscope: 10 million customers

Pinterest: 265 million customers

Reddit: 430 million month-to-month customers

Snapchat: 210 million every day customers

TikTok: 500 million customers

Twitter: one hundred forty-five million every day customers

WeChat: 1 billion customers

Weibo: six hundred million customers

WhatsApp: 1.6 billion customers

YouTube: 1.nine billion customers

Social media enterprise information

Social networks earned an estimated $eight.three billion from marketing and marketing in 2015

  • $90bn turned into spent on social community marketing and marketing in 2019
  • 38% of businesses plan to spend extra than 20% in their overall marketing and marketing budgets on social media channels in 2015, up from 13% 12 months ago
  • Only 20 Fortune 500 corporations have interaction with their clients on Facebook, at the same time as 83% have a presence on Twitter
  • People elderly 55-sixty four are extra than two times as probable to have interaction with branded content material than the ones 28 or younger
  • 96% of the humans that talk manufacturers online do now no longer comply with the ones manufacturers’ owned profiles
  • seventy-eight per cent of individuals who whinge at an emblem through Twitter assume a response inside an hour

Social video facts

  • Facebook now sees eight billion common day by day video views from 500 million customers
  • Snapchat customers additionally see eight billion common every day video views
  • US adults spend a median of one hour, sixteen mins every day looking at a deo on virtual devices
  • Also withinside the US, there have been 175.4m human beings looking at virtual video content material
  • seventy eight% of humans watch online movies each week, 55% watch each day
  • 51% of net customers watch vlogs

Content facts

On WordPress alone, 70 million weblog posts are posted each month

  • A 2011 look at AOL/Nielsen confirmed that 27 million portions of content material have been shared each day, and these days three.2 billion photos are shared every day
  • The pinnacle three content material advertising tactics are social media content material (83%), blogs (80%), and email newsletters (77%)
  • 89% of B2B entrepreneurs use content material advertising strategies

Google records

Google processes one hundred billion searches a month

  • That’s a median of 40,000 seek queries each 2d
  • 92.81% of all net searches are executed via way of means of Google
  • Those searches are completed via way of means of 1.17 billion precise customers
  • Every day, 15% of that day’s queries have by no means been requested before
  • Google has answered 450 billion precise queries because 2003
  • 60% of Google’s searches come from cell devices
  • By 2014, Google had listed over one hundred thirty,000,000,000,000 (one hundred thirty trillion) internet pages
  • To perform these types of searches, Google’s statistics centre uses 0.01% of world electricity, even though it hopes to reduce its electricity use through 15% the use of AI

Facebook records

Facebook provides 500,000 new customers with each day; 6 new profiles each 2nd

  • 69% of all Americans are on Facebook
  • 79% of all online US adults use Facebook
  • 74% of Facebook customers test it each day
  • The common consumer spends 35 mins on Facebook a day
  • The common (mean) variety of pals is 155
  • Half of the net customers who do now no longer use Facebook themselves stay with a person who does
  • Of the ones, 24% say that they have a take a observe posts or pictures on that person’s account
  • There are an estimated 270 million faux Facebook profiles
  • The maximum famous web page is Facebook’s major web page with 204.7m likes. The maximum favoured non-Facebook owned web page is Christiano Ronaldo’s with 122.6m.
  • There are 60 million energetic enterprise pages on Facebook
  • Facebook has five million lively advertisers on the platform.
  • Facebook money owed for 53.1% of social logins made through clients to signal into the apps and websites of publishers and manufacturers

Twitter statistics

  • 500 million people go to Twitter every month without logging in
  • There are 330 million month-to-month energetic users
  • Of those, 44% made an account and left earlier than ever sending a Tweet
  • The common Twitter person has 707 fans
  • But 391 million money owed have no fans at all
  • There are 500 million Tweets despatched every day. That’s 6,000 Tweets each second
  • Twitter’s pinnacle five markets (countries) account for 50% of all Tweets
  • It took three years, 2 months and 1 day to move from the primary Tweet to the billionth
  • 22% of Americans use Twitter
  • 65.8% of US companies with 100+ personnel use Twitter for marketing
  • 77% of Twitter users sense extra advantageous approximately a logo while their Tweet has been responded to
  • The maximum influential character on Twitter is Taylor Swift, observed via way of means of Donald Trump
  • The maximum accompanied Twitter account is Barack Obama’s.


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